It was that time when he was in his peak, the swedru born musician, Kaw kesse was an instant house hold name after sweeping seven awards at the GMA's last two years. He then had the opportunity to meet His excellency George Bush, president of the United States of America when he visited the country, upon meeting him (the president) kaw kesse was made the ambassador of Malaria (i stand to be corrected), and the aim was to help curb malaria in our societies. Ever since Kaw won that thing his fame has decline in the music industry as all his follow up songs have not being instant hits like the others, making it difficult for him to push the campaign of kicking Malaria away very difficult. In the past times we saw Kaw doing the Zoom Lion video, the song was not bad at all but was it to mark the beginning of the campaign. Nothing has being heard so far from Kaw Kese who was acclaimed the malaria ambassador OR was it a hype for the artiste who as at that time was a hit (Whether you like it or not) OR the media was misinformed. If the deal was a hype then Kaw kesse you fooled Ghanaians especially your fans but if it was not a hype and you are the malaria ambassador than i think so far your work has being very poor, because people are doing it for you and we barely here your association with them. My question is very simple, is malaria and Hip life the same, do we use the same means of promoting our music to promote" kick malaria away campaigns"? OR "IS OUR HIP LIFE MUSIC INDUSTRY SICK WITH MALARIA" In the following week join me as i unravel the truth behind the truth for us to know if "OUR CELEBRITIES ARE USING MEDIA HYPE TO RAISE THEIR IMAGE OR THEY WANT TO LEARN HOW TO DO HUMANITARIAN JOBS BUT DO NOT KNOW HOW TO GO ABOUT THEM". Well this is just the introduction to the series Malaria & Hip life, are they the same... For now, is on Kaw Kesse, but guess who it will be on next week and what topic, in episode two....
Story by Nana Yaw Wiredu.
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